You won't get a lot of clients if people don't know about you and the services that you offer. Therefore, it is important to engage in cost-effective realtor marketing that is going to put you in front of your target market and offer a good return on your investment. How can real estate agents make themselves visible to those looking to buy or sell their homes?
Direct Mail Marketing Can Be Targeted and Broad Simultaneously
Direct mail marketing occurs when you mail a newsletter or a flier directly to the home or apartment of a perspective customer. It can act as a form of targeted marketing because you only send a message to addresses of those who are likely to respond. You can determine who is likely to respond by buying lists of names who have signed up for newsletters or otherwise have indicated that they are in the market to buy or sell a home.
At the same time, such marketing can be a broader form of getting your name out there as interested parties may talk to their friends or colleagues about their pending transaction. They are then likely to mention that they are are using you to represent them.
The Internet Can Help With Affordable Real Estate Agent Marketing
Those who are looking to increase visibility without spending a lot of money should turn to the internet for help. Creating a Facebook page or developing a targeted following on Twitter can help you either find clients who are looking for help today or share your knowledge with people who may be looking for an agent in the future.
Posting articles on LinkedIn can make it easier to connect with agents both in your local area and elsewhere in the country. While agents may be in competition with each other in some regard, you never know when an agent in another part of the country may have a client looking for a home in your area. Mortgage brokers and lenders may also be willing to name drop if you develop relationships with them.
Talk Yourself Up at Parties
At some point everyone at a party or family gathering is going to need a buy or sell a house. It may be a good idea to talk about yourself and your services whenever you get a chance. In many cases, buyers and sellers would rather do business with someone they know personally than someone who they have never met before.
As a real estate agent, you need to promote yourself whenever you get a chance to. Whether you opt to do so online, through direct mail or through social events, a consistent and diversified marketing plan can help you find clients and make sure you keep those commission checks coming.